Monday, July 9, 2007

LACOSTE (Does anybody else's title bar not work?)

So watching my favorite part of The Wimbledon Open, Men's singles, I noticed a sponsor I had never noticed in tennis before, Lacoste.

In 1933 French Tennis player Rene Lacoste launched the famous polo. The crocodile on those polos came from a nickname he earned in 1927 when he won a crocodile-skin suitcase in a bet. A friend of his drew a crocodile and he had it embroidered on the blazers he wore, and later onto his new polos. When logos became huge in the 1980s, Lacoste really hit it big and now have a huge empire of much more than polos. I'm actually a huge fan of Lacoste Jeans.
Rene Lacoste, 1927, with his crocodile. This is the exact photo that's in The Fashion Book.
Such a long time ago.
The famous world wide recognisable Lacoste polo.

Knowing all this I was still surprised to see our modern-day tennis stars, Andy Roddick (US) and Richard Gasquet (France), wearing Lacoste tennis wear.

Andy Roddick Ad for Lacoste.
Maybe Lacoste should have thought about if they played against each other. OH, and if you can't tell them apart Gasquet's wearing his hat backwards. Wow.

No longer just polos.

x sara o


Calleth said...

Well René Lacoste was a tennis player, Lacoste is still associated with tennis, isn't it? I think it is here at least.. I like Lacoste, but some of their shoes are ratherly ugly! :P

Romeika said...

It does make sense Lacoste was associated with tennis by its beggining... I mean, it looks primarly like sport wear, besides, it's a very fresh brand and fashion for young people mostly.

Jennifer said...

such an inspirational post you can really see how much the brand has grown and changed, i'm a big fan of lacoste!

Kira Fashion said...

i do like almost all locoste´s clothes...but sometimes it´s too much expensive...

amazing blog!

a kiss

coco said...

im not too into sportswear but there is somethig so cute and preppy i like about lacoste

Moose on the Loose said...

Lacoste is so CUTE. Seeing all of their polos arranged by color in the store/outlet makes me happy. Great post!

Kira Fashion said...´s too much money to pay some simple and sports clothes...

but still good style for sunny dayss...


thanks so much for passing by!

Kira Fashion said...

I saw i like The Smashin Pumpkins too!

they are awsome!! I really wanna see them in this return!

a kiss

thanks so much for passing by ;)

Romeika said...

Your new layout looks nice=)

re:I remember this Sex and the City episode, it was so unusual to see Charlotte dressed as a man because she's so femminine, so girly.


ambika said...

Before Lacoste was re-introduced to the U.S., I can remember hunting down a sweater on ebay. When I went to Europe, everyone was surprised that the brand would have any ironic/retro pull since it never left there in the first place.

Great post. I loved their new ad campaign.

-S said...

oh andy roddick, i love you

Anonymous said...

Best Casinos tyuueooru
Free Casino
This is why online casino seems to be a common interest of many nowadays.
[url=]Online Casino Game[/url]
Most significantly, it's necessary for you to conduct a thorough search regarding the best gambling websites out there. - Internet Casino
So, it is vital to be able to find a right online casino website for you if you don't want your online gambling experience to be annoying and regretting.

Anonymous said...

[b][url=]louis vuitton shoes[/url][/b] A different support that may be crucial is regional search engine optimization. This could support your listing to show up on Google Maps when people are trying to locate your items or products and services in their space. That is free of charge promoting, so to not require benefit of it is a substantial miscalculation.

[b][url=]louis vuitton outlet[/url][/b] What's important is significantly less about the unique event, but alternatively, cashing in on an event that will help you keep your health, physical fitness and nourishment system. So, take the initiative to discover an athletic occasion that appears pleasurable and complicated. Then, established your exercise objectives and come up with a strategy for attaining them.
Sammy, appear closely at your part of what happens when guys are about. I'd guess which you are placing out pheromones and flirtatiousness in huge quantities for getting that reaction. And indeed, women of all ages resent tremendously other women of all ages who broadcast an invite that is definitely actually just a tease, equally as I resent the married adult men all over me competing like they were being solitary like me.

[b][url=]ugg boots uk[/url][/b] I have been relying on BC like a useful academic useful resource for dad and mom (and parents-to-be) due to the fact in advance of I was expecting, through my pregnancy and into parenthood. My son is six and i still take pleasure in obtaining upgrades that always seem to come back at just the proper time (it is like they're a fly on my wall). BC does an excellent position keeping up my son's age and stage and sending posts which can be refreshing, pertinent, and proper on the right track.
christian reasonably priced purses home are literally classy and are generally also really helpful. With certain product or service top quality, all merchandise from christian louboutin are tested working with precision electronic instruments just before packing and delivery to purchasers. There will be fantastic discount in order to again the support of majority of shoppers.

[b][url=]ugg boots uk cheap[/url][/b] This certain domain is nearly sacred in the land of Afghans. Though in Western civilizations foods may very well be regarded a means of quenching the belly, the Afghan individuals deal with food through an utmost respect. Guests are found for a blessing within the Afghan culture, and though it would feel unusual and rude to some Westerner to receive unannounced visitors, this can be in no way a rationale of annoyance to an Afghan.

Anonymous said...

Firebird proudly flying laps GHD Butterfly.
the north face outlet discovered a problem even if he did not cheap north face so smart and general things relatively slow north face store.
nMbr as if to believe that ghd flat iron is righ.
8kMix 6gZsj ghd outlet

Anonymous said...

mRtr ghd hair
dEzi cheap uggs
pBds michael kors handbags
6zKqt GHD Australia
0eQxt burberry purses
9dSxn bottes ugg pas cher
8tRqu ghd
0rCtu louis vuitton purses
7nWai Michael Kors
9yKwi ghd stockists
8zSfw ugg sale
9gWhd wholesale nfl jerseys
9jPnu michael kors purses
0qTxb styler ghd
6pLxo ugg boots sale

Anonymous said...

nCln ghd straightener
gWid ugg boots
sTbj michael kors purses
1sTua cheap ugg boots
6wGcs chi flat iron
4tGeh michael kors outlet
9wXzh wholesale nfl jerseys
9iWnx ghd
7qJbb cheap north face jackets
2hOzi ugg
6vTxq ghd straighteners uk
9sNra michael kors outlet
6uPyk nike nfl jerseys
9hJfs planchas ghd baratas
9kOwt ugg store

Anonymous said...

FwyHzs [url=]MCM 長財布[/url] XqmGex UysBsq [url=]MCM 長財布[/url] RexEnf XncLcu [url=]MCM 財布[/url] HfaHtr MknYta [url=]MCM iphoneケース[/url] KdtKwi RowFdg [url=]MCM 店舗[/url] SteMyj OzbTop PqaHgv [url=]シーバイクロエ[/url] UlaC RjcDX [url=]TUMI 26141 DH alpha[/url] DgnQxR LkbIkFR [url=]TUMI 店舗[/url] GhzTff [url=]MCM[/url] EecYhj [url=]MCM キーケース[/url]

Anonymous said...

XnpEhd [url=]MCM iphoneケース[/url] AxkRtn MotTgg [url=]MCM 通販[/url] BfzJzd BvgFlf [url=]MCM 財布[/url] HgmDwn UlsMjx [url=]MCM iphoneケース[/url] FdqLpo XyyXzk [url=]MCM 通販[/url] FyxIkz CojZno KhgTgg [url=]クロエ アクセサリー[/url] HrzR KtePT [url=]TUMI ショルダー[/url] XvrOpN LopSpHC [url=]TUMI 26114[/url] SgaArp [url=]MCM 財布[/url] VbtYky [url=]MCM リュック[/url]

Anonymous said...

DqrMos [url=]MCM 店舗[/url] BqgCym SlcQle [url=]MCM バッグ[/url] VqjAap GncThf [url=]MCM リュック[/url] SpgGxw MutUeq [url=]MCM バッグ[/url] AdqYlz IbzNyj [url=]MCM キーケース[/url] EyaVhd HklNwn YzbKfu [url=]クロエ アウトレット[/url] XokB OfnDN [url=]TUMI 26108[/url] QgcXdG LeeQzCG [url=]tumi[/url] IslCpw [url=]MCM ショルダー[/url] XuiVir [url=]MCM[/url]

Anonymous said...

excellent [URL=]Buy Diablo 3 [/URL] safe power leveling
diet at [URL= ]buy diablo iii gold [/URL] Buying Diablo 3 Gold

Anonymous said...

Kelly Hermes Handbags[url=]Kelly Hermes Handbags[/url] available for purchase 2013 Hermes Handbags[url=]2013 hermes bags[/url] price