So watching my favorite part of The Wimbledon Open, Men's singles, I noticed a sponsor I had never noticed in tennis before, Lacoste.
In 1933 French Tennis player Rene Lacoste launched the famous polo. The crocodile on those polos came from a nickname he earned in 1927 when he won a crocodile-skin suitcase in a bet. A friend of his drew a crocodile and he had it embroidered on the blazers he wore, and later onto his new polos. When logos became huge in the 1980s, Lacoste really hit it big and now have a huge empire of much more than polos. I'm actually a huge fan of Lacoste Jeans.
Rene Lacoste, 1927, with his crocodile. This is the exact photo that's in The Fashion Book.
Such a long time ago.
The famous world wide recognisable Lacoste polo.Knowing all this I was still surprised to see our modern-day tennis stars, Andy Roddick (US) and Richard Gasquet (France), wearing Lacoste tennis wear.
Andy Roddick Ad for Lacoste.
Maybe Lacoste should have thought about if they played against each other. OH, and if you can't tell them apart Gasquet's wearing his hat backwards. Wow.
No longer just polos.
x sara o
